San Diego Wine & Culinary Center, The Wine Heretic

Jeff Jakus, Figjam owner and Vintner, is retired from the technology and hospitality industries. Jeff’s software company, Better Results, Inc. specialized in ad hoc government reporting solutions and hospitality applications, including our proprietary Wine Club & Tasting Room POS Software (Just My Wine) and Customer Retention Software (RetenXion). Better Results installed their software solutions in 100’s of sites throughout the US. The following are a few highlights of Jeff’s hospitality experience:

Going back to 2005, Jeff met the founder of the SD Wine & Culinary Center, John Alonge’, and started consulting on the software needs of the new venture. After installing the Better Results customer retentions and club management solution RetenXion, Jeff continued consulting with SDWCC, eventually partnering with John on another business venture called The Wine Heretic. This exciting and fun adventure focused on providing corporate team building events, wine and spirits education & private wine collection management in and around the greater San Diego area.

Jolt’n Joes

Jeff was hired on as a consultant at this very large Gaslamp area restaurant, pool hall, bar and event center. Many events were hosted here including various uses during Comic Con including as an exotic headquarters for Hollywood stars. Consulting responsibilities included staff hiring and training, menu development, streamlining accounting systems, vendor relationships, event marketing and more.

The French Gourmet

Uber Vino & 3rd Bottle Wines

Michel Malecot’, the owner of the famed French Gourmet, hired Johh Alonge’ and Jeff as consultants to organize, inventory, price and market his huge wine collection that had been accumulated over many years. This relationship migrated into also working to modernize their catering and event production solutions, including working closely with the catering, marketing and event production sales teams. Responsibilities included: team building, marketing, staffing, branding, wine sales, software implementation and more.

Uber Vino and 3rd Bottle were two boutique small production boutique wine marketing and distribution businesses owned by Jeff Jakus and his son Bryan Jakus. In addition to marketing specialty wines and beers, custom labeled wine was produced for various milestone occasions such as Weddings, Birthdays, Graduations, Bar/Bat Mitzvahs, Quinceaneras and more.